[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tassro.sk\/tvorba-vyskakovacich-reklam-je-cinnost-veduca-k-neuspechu-pre-vsetky-strany\/#Article","mainEntityOfPage":"https:\/\/www.tassro.sk\/tvorba-vyskakovacich-reklam-je-cinnost-veduca-k-neuspechu-pre-vsetky-strany\/","headline":"Tvorba vyskakovac\u00edch rekl\u00e1m je \u010dinnos\u0165 ved\u00faca k ne\u00faspechu pre v\u0161etky strany","name":"Tvorba vyskakovac\u00edch rekl\u00e1m je \u010dinnos\u0165 ved\u00faca k ne\u00faspechu pre v\u0161etky strany","description":"Neust\u00e1le vyskakovacia a otravn\u00e1 reklama ru\u0161iaca s\u00fastredenos\u0165 a z\u00e1\u017eitok u\u017e\u00edvate\u013ea webu z ka\u017edej strany s\u00edce je z jednou z ciest marketingu ako zauja\u0165 verejenos\u0165, no v\u00f4bec nie \u00faspe\u0161nou. Netvrd\u00edm to len z poh\u013eadu be\u017en\u00e9ho u\u017e\u00edvate\u013ea internetu, ale aj na z\u00e1klade v\u00fdsledkov ankety organizovanej firmou Google a jeho partnerov. Nie je v\u0161ak reklama ako reklama a […]","datePublished":"2018-03-30","dateModified":"2018-03-30","author":{"@type":"Person","@id":"https:\/\/www.tassro.sk\/author\/#Person","name":"tassro.sk","url":"https:\/\/www.tassro.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/3064f57e4a87acc15ee08ce03d01afdc2a328e3d2da280f2bcfaabcbd486d62e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3064f57e4a87acc15ee08ce03d01afdc2a328e3d2da280f2bcfaabcbd486d62e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tassro.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tassro.sk\/wp-content\/uploads\/img_a288252_w16505_t1527691981.jpg","url":"https:\/\/www.tassro.sk\/wp-content\/uploads\/img_a288252_w16505_t1527691981.jpg","height":0,"width":0},"url":"https:\/\/www.tassro.sk\/tvorba-vyskakovacich-reklam-je-cinnost-veduca-k-neuspechu-pre-vsetky-strany\/","about":["Business"],"wordCount":456,"articleBody":"Neust\u00e1le vyskakovacia a otravn\u00e1 reklama ru\u0161iaca s\u00fastredenos\u0165 a z\u00e1\u017eitok u\u017e\u00edvate\u013ea webu z ka\u017edej strany s\u00edce je z jednou z ciest marketingu ako zauja\u0165 verejenos\u0165, no v\u00f4bec nie \u00faspe\u0161nou. Netvrd\u00edm to len z poh\u013eadu be\u017en\u00e9ho u\u017e\u00edvate\u013ea internetu, ale aj na z\u00e1klade v\u00fdsledkov ankety organizovanej firmou Google a jeho partnerov.Nie je v\u0161ak reklama ako reklama a ani Ads sa nesm\u00fa h\u00e1dza\u0165 do jedn\u00e9ho vreca. V tomto \u010dl\u00e1nku sa venujem konkr\u00e9tne „reklam\u00e1m“ s pomenovan\u00edm pop-ups. To s\u00fa tie na nervy lez\u00face vyskakovacie okn\u00e1 smeruj\u00face k ponuk\u00e1m \u010di priamo k str\u00e1nkam, ak\u00e9 s\u00fa v podstate mimo obsah v\u00e1\u0161ho prezerania a teda z\u00e1ujmu. Niet sa tak \u010domu \u010dudova\u0165, \u017ee tento agres\u00edvny \u0161t\u00fdl reklamy \u013eudia automaticky odklik\u00e1vaj\u00fa pre\u010d z \u010doho vypl\u00fdva, \u017ee \u00fadajne a\u017e 50 % z op\u00fdtan\u00fdch n\u00e1v\u0161tevn\u00edkov internetu v \u017eivote \u017eiadnu z t\u00fdchto str\u00e1nok nenav\u0161t\u00edvili, neprejevalo o ne z\u00e1ujem, sk\u00f4r naopak.\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Reflex\u00edvne ich zatv\u00e1raj\u00fa, nako\u013eko p\u00f4sobia otravn\u00fdm dojmom a prich\u00e1dzaj\u00fa v najmenej vhodn\u00fa chv\u00ed\u013eu, kedy je u\u017e\u00edvate\u013e s\u00fastreden\u00fd na nie\u010do \u00faplne in\u00e9.Forma reklamy v podobe vyskakovac\u00edch okien, \u010di\u017ee pop-ups, je v\u0161eobecne i z odborn\u00e9ho h\u013eadiska pova\u017eovan\u00e1 za najhor\u0161\u00ed a najmenej efekt\u00edvny typ. Hod\u00ed sa tak pripomen\u00fa\u0165 inform\u00e1ciu, \u017ee od roku 2017 Google weby s vyskakovac\u00edmi reklamami penalizuje. Kazia z\u00e1\u017eitok z prezerania webov\u00fdch str\u00e1nok, tieto reklamy s\u00fa v mnoh\u00fdch pr\u00edpadoch len m\u00e1lo vierohodn\u00e9, u\u017e\u00edvate\u013eom prek\u00e1\u017eaj\u00fa, no ale hlavn\u00fd d\u00f4vod sa t\u00fdka aj inej skuto\u010dnosti.Webov\u00e9 str\u00e1nky, e-shopy, spolo\u010dnosti,… v\u0161eci predajcovia ktor\u00ed h\u013eadia na sol\u00eddnos\u0165 svojho webu, ako aj na tvorbu sol\u00eddnej\u0161ieho typu reklamy, vidia v pop-ups ak\u00fasi nepriamu konkurenciu. Nie, \u017ee by pop-ups u\u017e\u00edvate\u013eov zaujali, ale v\u0161eobecne vytv\u00e1raj\u00fa v \u013eu\u010foch ak\u00fdsi obrann\u00fd reflex ignorova\u0165 v\u0161etky online reklamy. A teda aj tie sol\u00eddne. Zn\u00e1my a overen\u00fd predajca n\u00e1m reklamou pon\u00faka slu\u0161n\u00fa z\u013eavu, ale my jej u\u017e automaticky nevenujeme pozornos\u0165, reflex\u00edvne sa ponuky str\u00e1nime, v skuto\u010dnosti sa n\u00e1m u\u017e nezd\u00e1 tak\u00e1 pr\u00ed\u0165a\u017eliv\u00e1, nako\u013eko sme vystavovan\u00ed mnoh\u00fdm nevierohodn\u00fdm otravn\u00fdm reklam\u00e1m najni\u017e\u0161ej kvality. Napr\u00edklad z\u013eava 10 – 20 % sol\u00eddneho predajcu je v skuto\u010dnosti zauj\u00edmav\u00e1, ale u\u017e jej nevenujeme tak\u00fa pozornos\u0165, preto\u017ee podobn\u00e9 \u010d\u00edsla vid\u00edme v\u0161ade a najm\u00e4 v n\u00e1silne podstr\u010den\u00fdch reklam\u00e1ch nezn\u00e1mych spolo\u010dnost\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (16 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Tvorba vyskakovac\u00edch rekl\u00e1m je \u010dinnos\u0165 ved\u00faca k ne\u00faspechu pre v\u0161etky strany","item":"https:\/\/www.tassro.sk\/tvorba-vyskakovacich-reklam-je-cinnost-veduca-k-neuspechu-pre-vsetky-strany\/#breadcrumbitem"}]}]